Goodwill’s online portal, which allows people with physical and mental disabilities to shop online, will be launched in July, according to the retailer’s online marketing chief.
“It’s a real opportunity to really empower people with a disability to have a place where they can shop,” said Goodwill president and CEO John Ziegler.
“We’re hoping that this will give people the chance to really connect with our brand and feel a sense of belonging and belonging is something that’s very important to us.”
Goodwill launched the portal at the end of August and says it has been hugely popular with shoppers, with more than 300,000 people logging in to shop so far.
The portal is designed to connect consumers with retail and services companies, as well as retailers and service providers who are keen to serve people with disability.
Its opening comes after Goodwill said in November that it would open its online store to people with cognitive impairment.
Goodwin said it had a “big plan” for the portal, but didn’t give any more details.
Ziegler said that it was important that Goodwill had a platform to connect with people with mental disabilities.
“[I’m] hoping this will help make the company better for us and for our customers, and that it will allow us to be a better company,” he said.
We are excited to continue to work with the new Goodwill online store and encourage all customers to register online, he added.
There will also be a “shoppers section” for people with special needs on the portal that will allow people with speech, language, or communication disabilities to find and shop for the products they need.